Courses

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Development

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Development

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Self Development

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Self Development

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Finance

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Finance

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IT & Software

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IT & Software

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Marketing

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Marketing

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Popular Course

Courses You Can Complete in a Day

Python Programming Masterclass

$30

Python Programming Masterclass

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Jose Portilla
4/5
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$21

Drawing Data to Communicate Ideas

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Caterin Madene
4/5
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$55

User Experience Design Essentials - UI UX Design

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Jose Portilla
4/5
Python Programming Masterclass

$30

Python Programming Masterclass

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Jose Portilla
4/5
This is the heading
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$21

Drawing Data to Communicate Ideas

Nulla quis lorem ut libero malesuada feugiat

Caterin Madene
4/5
This is the heading
Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

$55

User Experience Design Essentials - UI UX Design

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Jose Portilla
4/5
Why join Skillbox ?

Explore new skills, deepen existing passions

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Expert Instructor

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Lifetime Access

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Quality Video

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Certifications

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Main Modules

SEO is the foundation of organic traffic. Mastering SEO ensures your content and website rank higher on search engines, bringing in quality leads.

What You’ll Study:

  • SEO Fundamentals: Understand search engine algorithms and ranking factors.
  • On-Page & Off-Page SEO: Learn optimization techniques to boost visibility.
  • Keyword Research: Discover high-impact keywords to drive traffic.
  • Technical SEO: Improve site speed, mobile optimization, and structured data.
  • SEO Tools & Analytics: Use tools like Google Search Console, SEMrush, and Ahrefs.

What You’ll Achieve:

  • The ability to rank websites higher in search engines with proven SEO strategies.
  • A strong understanding of technical, on-page, and off-page SEO techniques.
  • A data-driven approach to optimizing content for maximum reach and conversions.

Social Media Marketing Mastery Module

Social media is at the heart of digital marketing, helping businesses connect, engage, and convert their audience. This module will equip you with the skills to craft high-impact strategies, leverage platform-specific tools, and drive business growth through Facebook and Instagram.

What You’ll Master

  • Platform Fundamentals:Understand algorithms, audience behavior, and content strategies unique to Facebook and Instagram.
  • Content Creation & Optimization:Learn to craft engaging posts, reels, carousels, and stories that captivate audiences.
  • Social Media Advertising:Master paid ad strategies, audience targeting, retargeting, and budgeting for effective campaigns.
  • Community Building & Engagement:Develop techniques to grow and nurture an engaged follower base through comments, DMs, and groups.
  • Influencer & Brand Collaborations:Explore partnerships and influencer marketing to enhance brand visibility.
  • Lead Generation & Conversion Strategies:Learn to generate high-quality leads and increase sales using social media funnels.
  • Analytics & Performance Tracking:Use insights and KPIs to optimize campaigns and improve engagement rates.

What You’ll Achieve

    ✔Create high-performing social media campaigns tailored to each platform.

    ✔ Develop a strong brand presence and boost engagement.

    ✔ Run targeted ad campaigns that convert followers into customers.      

    ✔ Build an effective content strategy aligned with business goals.     

    ✔ Analyze and refine strategies using data-driven insights.

By the end of this module, you’ll have the expertise to manage and grow any brand’s social media presence, ensuring maximum reach and business impact.

 

Meta Ads Mastery Module

Master the art of Facebook and Instagram advertising to drive engagement, leads, and sales. Learn how to create, manage, and optimize high-performing ad campaigns.

What You’ll Master

  • Understanding Meta Ads: Learn campaign structures, bidding strategies, and ad placements.
  • Audience Targeting & Retargeting: Use lookalike audiences, interest-based targeting, and pixel retargeting for precise reach.
  • Ad Creative & Copywriting: Design compelling ad visuals and craft high-converting ad copy.
  • Campaign Budgeting & Bidding: Allocate budgets smartly and optimize bidding for maximum ROI.
  • A/B Testing & Optimization: Test different creatives, audiences, and strategies to improve ad performance.
  • Performance Tracking & Analytics: Analyze key metrics in Meta Ads Manager for data-driven decision-making.
  • Scaling & Automation: Implement strategies to scale campaigns while maintaining profitability.

What You’ll Achieve

  •  Launch and manage high-converting Facebook and Instagram ad campaigns.
  •  Reach the right audience with precision targeting and retargeting techniques.
  •  Optimize ad creatives, copy, and messaging for better engagement and conversions.
  •  Use analytics to refine strategies and improve ROI.
  •  Confidently manage and scale ad campaigns with automation and strategic insights.

This module will equip you with the skills to run profitable Meta ad campaigns, making you a sought-after digital marketer.

Google Ads Module

Google Ads is the leading pay-per-click (PPC) advertising platform, helping businesses reach their target audience at the right time. This module equips you with the technical skills and strategies needed to create, manage, and optimize high-performing Google Ads campaigns.

What You’ll Master

  • Introduction to Google Ads:Understand how Google’s ad system works and why it’s a crucial part of digital marketing.
  • Campaign Types & Objectives:Learn the different types of campaigns (Search, Display, Video, Shopping, and Performance Max) and how to align them with business goals.
  • Keyword Research & Bidding Strategies:Discover how to find high-intent keywords, use match types effectively, and set up bidding strategies for cost-efficiency.
  • Ad Copy & Extensions:Craft compelling ad creatives and utilize ad extensions to boost engagement and click-through rates.
  • Landing Page Optimization:Learn how to design and optimize landing pages for higher conversions and better Quality Scores.
  • Audience Targeting & Remarketing:Master audience segmentation, customer lists, and retargeting strategies to drive repeat conversions.
  • Conversion Tracking & Analytics:Set up and analyze conversion tracking using Google Ads and Google Analytics.
  • A/B Testing & Performance Optimization:Conduct split tests to improve ad performance and maximize return on ad spend (ROAS).

What You’ll Achieve

✔

    Design and run Google Ads campaigns that align with business objectives.
  • ✔Increase ad visibility, improve Quality Score, and optimize Cost-Per-Click (CPC).
  • ✔Effectively target the right audience with precise segmentation and remarketing techniques.
  • ✔Utilize data-driven insights to enhance campaign performance.
    ✔ Gain expertise in managing and scaling profitable Google Ads campaigns.

 

By the end of this module, you will have a deep understanding of Google Ads, enabling you to create result-driven campaigns that generate leads, sales, and business growth.

Your website is your digital headquarters—whether for business, personal branding, or e-commerce, a well-built site is essential for success.

What You’ll Learn

  • Domain & Hosting – Understand different domain and hosting options and choose the best provider for your niche.
  • WordPress Development – Build and manage a professional website with ease.
  • UI/UX Design Basics – Create a responsive, user-friendly, and visually appealing site.
  • Essential Plugins & Security – Install key tools for speed, security, and optimization, including SSL certification.
  • Conversion Optimization – Structure your website for maximum engagement and lead generation.

What You’ll Achieve

  • A fully functional, well-designed website tailored to your brand or business.
  • Confidence in managing and updating your site without relying on a developer.
  • Knowledge of SEO-friendly site structures and performance optimization.

By the end of this module, you’ll have a professional, high-performing website that helps you stand out in the digital space.

Landing Page Optimization Module

A well-designed landing page is the foundation of any successful digital campaign. It serves as the first touchpoint where visitors decide whether to take action or leave. This module will equip you with the skills to create high-converting landing pages that capture leads, drive sales, and maximize business growth.

What You’ll Learn

  • Fundamentals of Landing Pages: Understand the role of landing pages in digital marketing and how they influence conversions.
  • Conversion-Driven Design: Learn how to structure your landing page for clarity, engagement, and maximum impact.
  • Persuasive Copywriting: Master the art of writing compelling headlines, engaging content, and clear CTAs that drive action.
  • Lead Capture & Forms: Optimize lead generation forms for higher submission rates without increasing friction.
  • A/B Testing & Performance Optimization: Conduct split tests to refine page elements and continuously improve conversions.
  • SEO & Mobile Optimization: Ensure your landing pages rank on search engines and perform seamlessly on all devices.
  • Integrating Analytics & Tracking: Learn how to track visitor behavior using Google Analytics, heatmaps, and event tracking.
  • Automation & CRM Integration: Set up email sequences, chatbots, and CRM tools to nurture leads efficiently.

What You’ll Master

  • Create high-converting landing pages that turn visitors into customers.
  • Write persuasive and action-driven content that boosts engagement.
  • Optimize design and UX for maximum performance across devices.
  • Analyze and improve performance using data-driven insights.
  • Integrate automation tools for seamless lead nurturing and conversions.

This module is designed to help you build, test, and optimize landing pages that drive real business results, ensuring every click counts.

Marketing Automation Module

Automation is the key to scaling your digital marketing efforts efficiently. It helps streamline repetitive tasks, nurture leads, and drive conversions with minimal manual effort. This module will equip you with the skills to implement powerful automation strategies, ensuring that your marketing processes are optimized for success.

What You’ll Learn

  • Introduction to Marketing Automation: Discover how automation improves efficiency, saves time, and boosts revenue.
  • Lead Nurturing & Email Sequences: Set up automated email workflows to engage prospects and move them through the sales funnel.
  • Chatbots & AI-Powered Customer Interaction: Learn to integrate AI-driven chatbots for instant support and enhanced user experience.
  • CRM & Lead Management: Utilize CRM tools to track, segment, and nurture leads effectively.
  • Social Media Automation: Schedule posts, monitor engagement, and automate interactions for a consistent online presence.
  • Sales Funnel Automation: Design and implement automated sales funnels to convert prospects into customers.
  • Retargeting & Personalization: Leverage automation to deliver personalized ads and messages based on user behavior.
  • Analytics & Performance Tracking: Measure and optimize automation workflows for better efficiency and conversion rates.

What You’ll Achieve

  • Automate repetitive marketing tasks to focus on strategy and growth.
  • Build high-converting email and lead nurturing campaigns.
  • Use AI-powered chatbots to improve customer engagement.
  • Set up and manage CRM systems for better lead tracking and conversions.
  • Boost ROI with automated retargeting and personalized marketing.

This module ensures you master automation tools and strategies to streamline operations, enhance engagement, and scale your digital marketing efforts with ease.

Search Engine Marketing (SEM) Module

Search Engine Marketing (SEM) is a powerful tool for driving targeted traffic and increasing business visibility through paid search advertising. This module will equip you with the skills to create, manage, and optimize high-performing search ad campaigns that deliver measurable results.

What You’ll Master

  • Understanding SEM & Paid Advertising:Learn the fundamentals of SEM, how it differs from SEO, and why it’s essential for business growth.
  • Google Ads Platform:Get hands-on experience with Google Ads, including campaign setup, keyword research, bidding strategies, and ad formats.
  • Keyword Research & Targeting:Master advanced keyword selection, match types, and negative keywords to improve ad relevance.
  • Ad Copywriting & Extensions:Learn how to write compelling ad copies with strong CTAs and leverage ad extensions for better performance.
  • Bidding & Budgeting Strategies:Understand manual vs. automated bidding, setting up daily budgets, and optimizing cost-per-click (CPC).
  • Quality Score & Ad Rank:Discover how Google ranks ads and optimize factors like landing page experience, relevance, and CTR.
  • A/B Testing & Performance OptimizationUse data-driven testing to improve ad effectiveness and maximize ROI.
  • Remarketing & Conversion Tracking:Implement retargeting strategies and track conversions using Google Analytics and UTM parameters.

What You’ll Achieve

          ✔Launch and manage effective SEM campaigns that generate high-quality leads and sales.

  • ✔Optimize campaigns to reduce ad costs while maximizing conversions.
  • ✔Develop data-driven strategies to improve ad rank and quality score.
  • ✔Use retargeting to convert website visitors into customers.

    ✔ Gain expertise in running profitable Google Ads campaigns.

By the end of this module, you will have the skills to create high-converting search ad campaigns, making you a valuable asset in the digital marketing industry.

Welcome to Social Cameo Academy!

You’re now part of an immersive learning experience that blends knowledge, hands-on practice, and real-world application. This isn’t just a course—it’s your gateway to a thriving digital marketing career.

The Right Mindset for Success

Digital marketing isn’t just about skills—it’s about mindset and execution:

Stay Curious – Keep learning and exploring new strategies.
Be Adaptable – The digital landscape evolves fast—so should you.
Take Action – Execution beats perfection. Start now and refine along the way.

The Social Cameo Anthem

Every great journey needs a driving force. Our Social Cameo Anthem keeps you focused and motivated, reminding you why you started and where you’re headed.

Winning Habits of a Digital Marketer

Success comes from consistent, daily actions:

Learn & Apply – Don’t just consume content—take action.
Network & Connect – Build valuable relationships that open doors.
Track & Optimize – What gets measured gets improved.

Your Roadmap to Success

At Social Cameo, we follow a structured approach to building a strong digital career:
Discover → Create → Optimize → Scale

Set Your Goals & Take Charge

Your journey starts with a clear goal. In this session, you’ll create a Goal Card that outlines:

✔️ Your dream role or business vision
✔️ The skills you want to master
✔️ Your commitment to learning and execution

Get ready to take charge of your future—your digital marketing journey starts here!

This course isn’t just about learning—it’s about doing, growing, and making an impact. Ready to build your digital future? Let’s go!

Discover the Path to Digital Leadership

Develop the mindset and expertise to excel in the digital world. This module equips you with the skills to:

Think strategically and execute digital campaigns with confidence.
Manage projects efficiently while meeting real business goals.
Solve challenges creatively using data-driven insights.
Maximize results even with limited budgets.
Define your niche using proven frameworks.
Build authority and credibility in the digital space.
Lead with confidence, collaboration, and innovation.

Key Objectives of This Module

By the end of this module, you will:

Identify emerging trends and untapped digital opportunities.
Use data and analytics to research and dominate your niche.
Develop targeted digital marketing strategies that drive real results.
Assess market potential based on trends and consumer behavior.
Conduct competitor analysis to gain a competitive edge.
Create compelling content tailored to your audience.
Build a personal brand that stands out online.
Form strategic partnerships and collaborations for growth.
Optimize social media profiles for maximum engagement.
Design and execute marketing plans with measurable impact.
Enhance customer engagement and boost brand loyalty.

This module lays the foundation for your journey as a confident, data-driven, and results-oriented digital marketer.

Canva Design Mastery Module

Visual content drives engagement. Master Canva to create professional-quality designs for marketing, branding, and advertising.

What You’ll Learn

  • Canva Interface & Tools: Navigate Canva like a pro and design with ease.
  • Branding Elements: Learn logo design, color psychology, and typography.
  • Social Media Graphics: Create eye-catching Instagram posts, Facebook ads, and more.
  • Video Editing in Canva: Add animations, transitions, and effects for polished content.

What You’ll Achieve

  • The ability to create high-quality marketing visuals without prior design experience.
  • A strong and consistent brand identity through visually appealing graphics.
  • Skills to design promotional materials, presentations, and ad creatives that convert.

Content Marketing Mastery Module

Content marketing is the foundation of digital success. It builds trust, educates audiences, and drives conversions through valuable, engaging content. This module will teach you how to create and distribute content strategically across multiple platforms, leveraging AI, podcasts, and data-driven insights to maximize impact.

What You’ll Master

  • Content Strategy & Planning: Develop content calendars, map audience journeys, and align content with business goals.
  • AI-Powered Content Creation: Leverage AI tools like ChatGPT, Jasper, and Copy.ai for faster, smarter content creation.
  • SEO & Blogging: Craft search-optimized blogs that rank on Google and attract organic traffic.
  • Podcast Marketing: Learn to launch, promote, and monetize a podcast to build authority in your niche.
  • Video & Short-Form Content: Master YouTube videos, Instagram Reels, and TikTok strategies for engagement.
  • Email & Newsletter Marketing: Create high-converting email sequences to nurture and retain audiences.
  • Social Media Content Strategy: Develop targeted content plans for Facebook, Instagram, LinkedIn, and Twitter.
  • Content Repurposing & Distribution: Maximize reach by repurposing blogs into videos, social posts, and newsletters.
  • Viral Content Campaigns: Learn to plan and execute buzzworthy campaigns that amplify brand awareness.
  • Performance Analytics: Track, analyze, and optimize content performance for continuous growth.

What You’ll Achieve

  •  Develop a powerful content marketing blueprint tailored to business goals.
  •  Use AI tools to enhance efficiency and scale content creation.
  •  Execute high-impact campaigns across blogs, videos, podcasts, and social media.
  •  Establish authority and grow audience engagement across multiple platforms
  •  Measure and refine content strategies for long-term success.

This module will transform your content into a powerful tool for brand growth, audience connection, and business impact.

Google My Business (GMB) Module

Google My Business (GMB) is a powerful tool for local businesses to enhance visibility, attract customers, and build credibility. This module will teach you how to fully optimize your GMB profile to rank higher in local searches, generate leads, and increase foot traffic.

What You’ll Master

  • GMB Setup & Verification:Step-by-step guidance on creating, verifying, and managing your business profile.
  • Profile Optimization:Learn how to craft a compelling business description, select the right categories, and add essential details like hours, services, and contact information.
  • Google Maps Ranking Strategies:Techniques to improve local SEO and rank higher in Google’s “Local 3-Pack.”
  • Reviews & Reputation Management:Discover how to encourage, respond to, and leverage reviews to build trust and authority.
  • GMB Posts & Updates:Learn to create engaging posts, offers, and event updates to keep customers informed.
  • Google Q&A & Messaging:Utilize real-time communication tools to engage with potential customers directly.
  • Photo & Video Optimization:Best practices for uploading high-quality images and videos to boost engagement.
  • Insights & Performance Tracking:Understand GMB analytics to measure search visibility, customer actions, and improve strategy.
  • Local Ads & Promotions:Learn how to use Google Ads to promote your business on Maps and Search.
  • GMB for Multi-Location Businesses:Manage and optimize multiple business locations effectively.

What You’ll Achieve 

  • Use GMB insights to track performance and make data-driven decisions.
  • Build a strong online reputation through customer reviews and engagement.
  • Generate more leads, phone calls, and foot traffic to your business.
  • Improve local SEO rankings and appear in Google’s Local 3-Pack.
  • Have a fully optimized GMB profile that enhances your online presence.

 

Mastering Google My Business will help you dominate local search results and attract more customers effortlessly!

 

LinkedIn Marketing Mastery

LinkedIn is the world’s largest professional networking platform, offering businesses and individuals powerful tools to establish authority, generate leads, and build meaningful connections. This module equips you with LinkedIn optimization strategies and advanced marketing techniques to maximize your presence and leverage the platform for career and business growth.

What You’ll Master

  • Personal & Business Profile Setup – Create a compelling profile that boosts credibility and visibility.
  • SEO for LinkedIn – Optimize your profile with keywords to rank higher in LinkedIn searches.
  • Headline & Summary Best Practices – Craft a powerful headline and summary that attract opportunities.
  • Showcasing Skills & Experience – Highlight expertise, projects, and achievements to establish authority.
  • LinkedIn Recommendations & Endorsements – Use social proof to build trust and credibility.
  • LinkedIn Content & Engagement Strategy
  • Building a Content Calendar – Develop a posting strategy to maintain visibility and engagement.
  • Types of High-Performing Content – Learn what works best (thought leadership posts, carousels, videos, and LinkedIn newsletters).
  • Hashtags & Algorithm Insights – Use LinkedIn’s algorithm to increase reach and engagement.
  • Leveraging LinkedIn Groups & Polls – Engage with niche communities to expand your influence.
  • Thought Leadership & Personal Branding – Position yourself as an expert in your industry.
  • LinkedIn Marketing & Lead Generation
  • LinkedIn Outreach & Networking – Master the art of building meaningful business relationships.
  • LinkedIn Sales Navigator – Use advanced search filters to connect with decision-makers and potential clients.
  • LinkedIn Ads (Sponsored Posts & InMails) – Run targeted ad campaigns to generate leads and drive sales.
  • B2B Lead Generation Strategies – Learn proven techniques to attract high-quality leads and nurture relationships.
  • Analyzing LinkedIn Insights – Track post performance, engagement, and audience analytics to refine strategies.

What You’ll Achieve

  •  Optimize your LinkedIn profile for visibility and credibility.
  • Develop a content and engagement strategy that grows your influence.
  •  Use LinkedIn for networking and relationship-building with industry leaders.
  • Generate high-quality leads and sales using organic and paid strategies.
  •  Build a strong personal brand that positions you as an authority in your field.

 

By the end of this module, you’ll have a fully optimized LinkedIn presence and the expertise to use it as a powerful tool for networking, brand building, and business growth.

Videography/Photography.

What You’ll Learn:
Strategic Use of Visual Content

Understand the role of visual storytelling in business branding and communication.

Explore how companies use mobile content for events, recruitment, and company updates.

Learn content strategies for social engagement in corporate environments.

Mobile Camera Mastery

Discover key camera functions like Manual Mode, HDR, Slow Motion, and Pro Mode.

Learn the best camera settings for different business use cases (indoor, outdoor, low light).

Explore essential accessories:

tripods, gimbals, microphones, lights, and modifiers.

Practical Task: Walk through camera settings and take test shots with guidance.

Business Photography Basics

  • Learn photography composition techniques: rule of thirds, symmetry, framing, and angles.

  • Master lighting setups using natural and office light sources.

  • Practice capturing headshots, product features, and behind-the-scenes content.

  • Practical Task: Capture 3–5 professional-quality visuals for internal or external business use.

  • What You’ll Achieve:
    The ability to create visually impactful content using your smartphone.

  • A deep understanding of how to apply photography principles in a business setting.

  • A ready-to-use mini content library for branding, recruitment, and communication.

  • Confidence to independently shoot, edit, and publish mobile-first visual content.

CapCut Video Editing Mastery

CapCut is one of the most powerful and beginner-friendly mobile video editing apps available today. In this module, you’ll learn how to create engaging and polished videos—perfect for Reels, YouTube Shorts, brand content, and more.

What You’ll Study:

  • Introduction to CapCut: Get familiar with CapCut’s features, interface, and basic functionalities. Learn how to download, install, and explore the editing environment with ease.
  • Starting Your First Project: Set up your first project from scratch. Learn how to import footage, navigate the timeline, and trim, cut, or rearrange clips.
  • Adding Effects and Enhancements: Explore creative tools like filters, text overlays, transitions, and background music. Learn how to sync visuals with audio and add captions for better reach.
  • Advanced Techniques for Beginners: Use keyframes to animate movement and transitions. Learn how to add life to your content with motion graphics, animated text, and creative effects.
  • Pro Editing Techniques: Take your videos to the next level with CapCut’s background removal tool, AI effects, and green screen editing (Chroma Key). Perfect for content creators, educators, and influencers.
  • Expert Advice: Learn from our professional editors and industry experts as they guide you through real-world projects, challenges you may face, and how to fine-tune your skills for a successful career in video editing.

What You’ll Achieve:

  • The ability to edit high-quality, engaging videos for social media, YouTube, or brand campaigns.
  • Hands-on experience with CapCut’s full suite of tools, both basic and advanced.
  • A solid understanding of video editing flow, creative storytelling, and platform-friendly exports.
  • Confidence to create your video projects with professional quality, even from your phone.

Main Modules

SEO is the foundation of organic traffic. Mastering SEO ensures your content and website rank higher on search engines, bringing in quality leads.

What You’ll Study:

  • SEO Fundamentals: Understand search engine algorithms and ranking factors.
  • On-Page & Off-Page SEO: Learn optimization techniques to boost visibility.
  • Keyword Research: Discover high-impact keywords to drive traffic.
  • Technical SEO: Improve site speed, mobile optimization, and structured data.
  • SEO Tools & Analytics: Use tools like Google Search Console, SEMrush, and Ahrefs.

What You’ll Achieve:

  • The ability to rank websites higher in search engines with proven SEO strategies.
  • A strong understanding of technical, on-page, and off-page SEO techniques.
  • A data-driven approach to optimizing content for maximum reach and conversions.

Social Media Marketing Mastery Module

Social media is at the heart of digital marketing, helping businesses connect, engage, and convert their audience. This module will equip you with the skills to craft high-impact strategies, leverage platform-specific tools, and drive business growth through Facebook and Instagram.

What You’ll Master

  • Platform Fundamentals:Understand algorithms, audience behavior, and content strategies unique to Facebook and Instagram.
  • Content Creation & Optimization:Learn to craft engaging posts, reels, carousels, and stories that captivate audiences.
  • Social Media Advertising:Master paid ad strategies, audience targeting, retargeting, and budgeting for effective campaigns.
  • Community Building & Engagement:Develop techniques to grow and nurture an engaged follower base through comments, DMs, and groups.
  • Influencer & Brand Collaborations:Explore partnerships and influencer marketing to enhance brand visibility.
  • Lead Generation & Conversion Strategies:Learn to generate high-quality leads and increase sales using social media funnels.
  • Analytics & Performance Tracking:Use insights and KPIs to optimize campaigns and improve engagement rates.

What You’ll Achieve

    ✔Create high-performing social media campaigns tailored to each platform.

    ✔ Develop a strong brand presence and boost engagement.

    ✔ Run targeted ad campaigns that convert followers into customers.      

    ✔ Build an effective content strategy aligned with business goals.     

    ✔ Analyze and refine strategies using data-driven insights.

By the end of this module, you’ll have the expertise to manage and grow any brand’s social media presence, ensuring maximum reach and business impact.

Social Media Marketing Mastery Module

Social media is at the heart of digital marketing, helping businesses connect, engage, and convert their audience. This module will equip you with the skills to craft high-impact strategies, leverage platform-specific tools, and drive business growth through Facebook and Instagram.

What You’ll Master

  • Platform Fundamentals:Understand algorithms, audience behavior, and content strategies unique to Facebook and Instagram.
  • Content Creation & Optimization:Learn to craft engaging posts, reels, carousels, and stories that captivate audiences.
  • Social Media Advertising:Master paid ad strategies, audience targeting, retargeting, and budgeting for effective campaigns.
  • Community Building & Engagement:Develop techniques to grow and nurture an engaged follower base through comments, DMs, and groups.
  • Influencer & Brand Collaborations:Explore partnerships and influencer marketing to enhance brand visibility.
  • Lead Generation & Conversion Strategies:Learn to generate high-quality leads and increase sales using social media funnels.
  • Analytics & Performance Tracking:Use insights and KPIs to optimize campaigns and improve engagement rates.

What You’ll Achieve

    ✔Create high-performing social media campaigns tailored to each platform.

    ✔ Develop a strong brand presence and boost engagement.

    ✔ Run targeted ad campaigns that convert followers into customers.      

    ✔ Build an effective content strategy aligned with business goals.     

    ✔ Analyze and refine strategies using data-driven insights.

By the end of this module, you’ll have the expertise to manage and grow any brand’s social media presence, ensuring maximum reach and business impact.

Google Ads Module

Google Ads is the leading pay-per-click (PPC) advertising platform, helping businesses reach their target audience at the right time. This module equips you with the technical skills and strategies needed to create, manage, and optimize high-performing Google Ads campaigns.

What You’ll Master

  • Introduction to Google Ads:Understand how Google’s ad system works and why it’s a crucial part of digital marketing.
  • Campaign Types & Objectives:Learn the different types of campaigns (Search, Display, Video, Shopping, and Performance Max) and how to align them with business goals.
  • Keyword Research & Bidding Strategies:Discover how to find high-intent keywords, use match types effectively, and set up bidding strategies for cost-efficiency.
  • Ad Copy & Extensions:Craft compelling ad creatives and utilize ad extensions to boost engagement and click-through rates.
  • Landing Page Optimization:Learn how to design and optimize landing pages for higher conversions and better Quality Scores.
  • Audience Targeting & Remarketing:Master audience segmentation, customer lists, and retargeting strategies to drive repeat conversions.
  • Conversion Tracking & Analytics:Set up and analyze conversion tracking using Google Ads and Google Analytics.
  • A/B Testing & Performance Optimization:Conduct split tests to improve ad performance and maximize return on ad spend (ROAS).

What You’ll Achieve

✔Design and run Google Ads campaigns that align with business objectives.

✔Increase ad visibility, improve Quality Score, and optimize Cost-Per-Click (CPC).

✔Effectively target the right audience with precise segmentation and remarketing techniques.

✔Utilize data-driven insights to enhance campaign performance.

✔ Gain expertise in managing and scaling profitable Google Ads campaigns.

 

By the end of this module, you will have a deep understanding of Google Ads, enabling you to create result-driven campaigns that generate leads, sales, and business growth.

Your website is your digital headquarters-whether for business, personal branding, or e-commerce, a well-built site is essential for success.

What You’ll Learn

  • Domain & Hosting – Understand different domain and hosting options and choose the best provider for your niche.
  • WordPress Development – Build and manage a professional website with ease.
  • UI/UX Design Basics – Create a responsive, user-friendly, and visually appealing site.
  • Essential Plugins & Security – Install key tools for speed, security, and optimization, including SSL certification.
  • Conversion Optimization – Structure your website for maximum engagement and lead generation.

What You’ll Achieve

  • A fully functional, well-designed website tailored to your brand or business.
  • Confidence in managing and updating your site without relying on a developer.
  • Knowledge of SEO-friendly site structures and performance optimization.

By the end of this module, you’ll have a professional, high-performing website that helps you stand out in the digital space.

Landing Page Optimization Module

A well-designed landing page is the foundation of any successful digital campaign. It serves as the first touchpoint where visitors decide whether to take action or leave. This module will equip you with the skills to create high-converting landing pages that capture leads, drive sales, and maximize business growth.

What You’ll Learn

  • Fundamentals of Landing Pages: Understand the role of landing pages in digital marketing and how they influence conversions.
  • Conversion-Driven Design: Learn how to structure your landing page for clarity, engagement, and maximum impact.
  • Persuasive Copywriting: Master the art of writing compelling headlines, engaging content, and clear CTAs that drive action.
  • Lead Capture & Forms: Optimize lead generation forms for higher submission rates without increasing friction.
  • A/B Testing & Performance Optimization: Conduct split tests to refine page elements and continuously improve conversions.
  • SEO & Mobile Optimization: Ensure your landing pages rank on search engines and perform seamlessly on all devices.
  • Integrating Analytics & Tracking: Learn how to track visitor behavior using Google Analytics, heatmaps, and event tracking.
  • Automation & CRM Integration: Set up email sequences, chatbots, and CRM tools to nurture leads efficiently.

What You’ll Master

  • Create high-converting landing pages that turn visitors into customers.
  • Write persuasive and action-driven content that boosts engagement.
  • Optimize design and UX for maximum performance across devices.
  • Analyze and improve performance using data-driven insights.
  • Integrate automation tools for seamless lead nurturing and conversions.

This module is designed to help you build, test, and optimize landing pages that drive real business results, ensuring every click counts.

Marketing Automation Module

Automation is the key to scaling your digital marketing efforts efficiently. It helps streamline repetitive tasks, nurture leads, and drive conversions with minimal manual effort. This module will equip you with the skills to implement powerful automation strategies, ensuring that your marketing processes are optimized for success.

What You’ll Learn

  • Introduction to Marketing Automation: Discover how automation improves efficiency, saves time, and boosts revenue.
  • Lead Nurturing & Email Sequences: Set up automated email workflows to engage prospects and move them through the sales funnel.
  • Chatbots & AI-Powered Customer Interaction: Learn to integrate AI-driven chatbots for instant support and enhanced user experience.
  • CRM & Lead Management: Utilize CRM tools to track, segment, and nurture leads effectively.
  • Social Media Automation: Schedule posts, monitor engagement, and automate interactions for a consistent online presence.
  • Sales Funnel Automation: Design and implement automated sales funnels to convert prospects into customers.
  • Retargeting & Personalization: Leverage automation to deliver personalized ads and messages based on user behavior.
  • Analytics & Performance Tracking: Measure and optimize automation workflows for better efficiency and conversion rates.

What You’ll Achieve

  • Automate repetitive marketing tasks to focus on strategy and growth.
  • Build high-converting email and lead nurturing campaigns.
  • Use AI-powered chatbots to improve customer engagement.
  • Set up and manage CRM systems for better lead tracking and conversions.
  • Boost ROI with automated retargeting and personalized marketing.

This module ensures you master automation tools and strategies to streamline operations, enhance engagement, and scale your digital marketing efforts with ease.

Search Engine Marketing (SEM) Module

Search Engine Marketing (SEM) is a powerful tool for driving targeted traffic and increasing business visibility through paid search advertising. This module will equip you with the skills to create, manage, and optimize high-performing search ad campaigns that deliver measurable results.

What You’ll Master

  • Understanding SEM & Paid Advertising:Learn the fundamentals of SEM, how it differs from SEO, and why it’s essential for business growth.
  • Google Ads Platform:Get hands-on experience with Google Ads, including campaign setup, keyword research, bidding strategies, and ad formats.
  • Keyword Research & Targeting:Master advanced keyword selection, match types, and negative keywords to improve ad relevance.
  • Ad Copywriting & Extensions:Learn how to write compelling ad copies with strong CTAs and leverage ad extensions for better performance.
  • Bidding & Budgeting Strategies:Understand manual vs. automated bidding, setting up daily budgets, and optimizing cost-per-click (CPC).
  • Quality Score & Ad Rank:Discover how Google ranks ads and optimize factors like landing page experience, relevance, and CTR.
  • A/B Testing & Performance OptimizationUse data-driven testing to improve ad effectiveness and maximize ROI.
  • Remarketing & Conversion Tracking:Implement retargeting strategies and track conversions using Google Analytics and UTM parameters.

What You’ll Achieve

          ✔Launch and manage effective SEM campaigns that generate high-quality leads and sales.

  • ✔Optimize campaigns to reduce ad costs while maximizing conversions.
  • ✔Develop data-driven strategies to improve ad rank and quality score.
  • ✔Use retargeting to convert website visitors into customers.

    ✔ Gain expertise in running profitable Google Ads campaigns.

By the end of this module, you will have the skills to create high-converting search ad campaigns, making you a valuable asset in the digital marketing industry.

User-Generated Content (UGC) is reshaping digital marketing by leveraging real user experiences to build trust, engagement, and conversions. In this module, you’ll learn how to harness the power of UGC to create impactful, community-driven campaigns.

What You’ll Learn:

  • Understanding UGC & Its Impact – Why brands prioritize authentic user content over traditional ads.

  • Types of UGC – Reviews, testimonials, social media content, video testimonials, and influencer collaborations.

  • Encouraging & Sourcing UGC – Strategies to create campaigns that motivate users to share content.

  • Leveraging UGC for Ads & Campaigns – How to repurpose UGC for organic reach and paid promotions.

  • Monetizing UGC as a Creator – Turning your content into a revenue stream through brand partnerships.

Tools & Platforms Used:

  • Canva & CapCut – Editing and enhancing user-generated content.

  • Trend.io – Connecting brands with UGC creators and managing UGC campaigns.

  • Hootsuite – Scheduling and managing UGC across multiple social media platforms.

  • TINT & Taggbox – UGC curation tools for showcasing social proof.

What You’ll Achieve:

✔ Develop and implement a high-impact UGC marketing strategy.
✔ Increase brand awareness and trust through real user experiences.
✔ Utilize AI and automation to source, manage, and repurpose UGC.
✔ Collaborate with influencers and micro-creators to amplify brand reach.

By the end of this module, you’ll have the expertise to transform user content into a powerful marketing tool that drives engagement and business growth.

Exclusive Pre-Recorded Specialisation Modules at Social Cameo Academy

When you join Social Cameo Academy, you don’t just get classroom training; you also unlock 11 pre-recorded specialization modules to boost your skills in key areas like content marketing, email automation, affiliate marketing, and more.These bonus lessons help you learn at your own pace, anytime, from anywhere. Whether you want to freelance, build your own brand, or get job-ready, these modules give you the extra push to grow faster and stand out in the digital world.

AI marketing

Learn how to leverage AI to enhance customer experiences, automate content, and boost ROI. Use AI tools to generate content, predict user behavior, and optimize ad performance across channels. Aligns with: Performance marketing, automation, and content strategy.

content marketing

Create high-converting content across formats—blogs, videos, infographics, and more. Master SEO integration and repurposing strategies that boost visibility and engagement. Aligns with: SEO, branding, social media, and organic growth.

email marketing

Design email funnels, craft high-impact copy, and automate responses. Learn to track open rates, optimize click-throughs, and convert leads effectively. Aligns with: CRM, sales strategy, and lead nurturing.

international affiliate marketing

Tap into global affiliate networks and optimize conversion funnels. Combine SEO with paid campaigns to scale internationally. Aligns with: Paid ads, content monetization, and global strategy.

Google My business

Boost local search presence with a fully optimized GMB profile. Learn to manage reviews, post updates, and track insights like calls and map requests. Aligns with: Local SEO, reputation management, and small business marketing.

influencer marketing

Plan and manage influencer collaborations that align with brand values. Learn to brief creators, structure deals, and measure results with precision. Aligns with: Social media campaigns, branding, and engagement strategy.

youtube seo

Master video discoverability through keyword research, optimization techniques, and retention strategies. Learn how to grow organically using YouTube’s algorithm. Aligns with: Video marketing, long-form content, and content SEO.

linkedin optimisation and marketing

Build your professional brand, generate B2B leads, and run laser-targeted ad campaigns on LinkedIn. Perfect for professionals and personal brand growth. Aligns with: Personal branding, B2B strategy, and organic outreach.

build your digital identity

Create a powerful personal brand that speaks for your skills and values. Learn to craft content, connect with communities, and build authority in your niche. Aligns with: Career growth, personal branding, and thought leadership.

graphic design with canva

Learn to create eye-catching designs—from logos to social posts—using Canva. Master visual storytelling, layout, and animated creatives for online use. Aligns with: Visual branding, social media marketing, and content creation.

other social media platforms

Explore platforms like Pinterest, Snapchat, Threads, and more. Learn how to craft niche content, create AR filters, and tap into emerging audience behavior. Aligns with: Omni-channel strategy, trend-based content, and Gen-Z engagement.

other social media platforms

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